This is the delivery page rather than the research page. Three real fitness situations the agent has to handle, the four-phase timeline from kickoff to live traffic, and the three numbers we commit to: 10 use cases mapped, $900–$3,400/mo savings range and 21-day implementation.
Three situations this has to handle
The Sunday-night trial signup — Sunday at 8:43pm. A prospect submits a free-trial form on your boutique cycling studio's site. Your sales coordinator is home with her family. In the old workflow, that lead sits until Monday morning and the prospect either signs up at the next studio she Googled or loses momentum entirely. With the agent, an SMS goes out by 8:44pm offering Monday at 6am, Tuesday at 6:30am, or Wednesday at noon. She picks Tuesday at 6:30am. Tuesday morning she's in the studio, takes the class, and signs up for the founders' rate before she leaves.
The attrition save — Your gym software flags 60 members who haven't checked in in 21+ days — historically a strong predictor of cancellation. In the old workflow, your retention coordinator gets to maybe 15 of them with a generic 'we miss you' email. The agent calls all 60 over the week, has a real conversation with 40 of them, books PT consultations or new class commitments with 18, and surfaces 6 to the GM as honest cancellation conversations to have. Of the 18 re-engaged members, 14 are still active 90 days later. Net save: roughly 23% of an at-risk cohort that historically would have churned.
The PT package year — Your studio sells about 40 PT packages a month. In the old workflow, trainers chase package renewals when they remember; about 30% renew. With the AI flow, every package gets a 'two sessions left' SMS and a 'package complete' voice follow-up offering continuation. Renewal rate climbs to materially higher levels. Over a year, that's hundreds of incremental package sales at meaningful ticket — translating to a six-figure annual revenue lift for a typical multi-trainer studio.
The four phases
Week 1 — Discovery + scope. Map your booking software, billing platform, brand voice, trial flow, and integrations.
Weeks 2–3 — Build voice agent for trial intake + retention outbound. Pilot internally; GM and sales lead roleplay 30+ inquiries.
Week 4 — Live pilot on web + after-hours overflow. GM listens daily, tunes brand voice. Onboard onboarding sequence and review automation.
"Hi, I saw your gym on Instagram. Can I sign up for a free trial?" That is the first line, and it is deliberately a question rather than a greeting — the fastest way to find out whether this is an emergency or a price enquiry is to ask.
The three KPIs we commit to
10 use cases mapped
$900–$3,400/mo savings range
21-day implementation
Related trades we build for
Operators in med spa, dental and restaurant run a similar build, because the failure pattern is the same even when the vocabulary is not.