White-label goes further than reselling. Your domain, your portal branding, your reporting templates, your support address in every automated message. The customer never sees our name, and the escalation path from your support desk to our engineering is documented rather than improvised.
Tier one is your support desk with a runbook we write for your team. Tier two is a shared channel with response-time commitments. Tier three is direct engineering for production incidents. The runbook matters most: most tickets are configuration questions your team can close in two minutes once they know where to look.
The underlying platform, the model contracts, and the eval infrastructure. You are not buying a codebase, and if the partnership ends your clients keep their transcripts, their knowledge base, and their phone numbers. That portability is written into the partner terms rather than left as goodwill.