A results page is only useful if you can attack the inputs. Every figure here shows its assumption set: missed-call volume, average ticket, booking rate, and the horizon over which recovery compounds. Change any input and the output moves, which is exactly what a projection should let you do.
Recovered revenue equals missed conversations times capture rate times average ticket times close rate. A service business missing ten calls a week at a $400 average ticket and a 45% agent capture rate recovers roughly $1,800 a week in newly bookable work. Those four inputs are the entire model — there is no fifth term hiding a multiplier.
Latency, uptime, and escalation rates are measured off production traffic. Revenue recovery is modelled, because the counterfactual — what the caller would have done if the phone had rung out — cannot be observed directly. Anyone presenting recovered revenue as measured is presenting a model without saying so.