Meta-ad leads called back in seconds, qualified, and booked for the site survey. We build the voice and chat agent end to end for solar installers — your scripts, your pricing rules, your booking flow — and wire it into the system your jobs already live in. Live in 21 business days.
Meta lead drops at 9pm. Your closer calls Monday morning. Lead is dead.
You spend $200-$400 per lead on paid social. The best ones are time-sensitive — they just got their summer electric bill and they're shopping right now. By Monday they've already scheduled a site survey with the competitor who called them in 90 seconds. Your inside sales team is qualifying through a trickle of cold-feeling leads because the warm ones aged out over the weekend.
What we build for solar installers
Sub-60-second qualification agent — Calls and texts inside 60 seconds of any inbound from Meta / Google / your site. Qualifies utility, average bill, roof orientation + shading, and homeownership in under three minutes — then books the site survey on the right rep's calendar.
Aurora / Enerflo / Solo native pipeline sync — Pushes qualified leads with full intake into your existing system, including utility data and rough sizing — so your closer walks into the appointment with a real proposal already roughed in.
Long-cycle nurture for not-ready-now leads — Most solar leads aren't ready today. The agent runs the 30/60/90-day SMS + voice nurture cadence so the lead converts when their next utility bill lands, instead of going dead in your CRM.
The three failure points in solar
You pay for the lead whether or not anyone calls it back. Every one that sits in a queue for an hour is money already spent on a conversation that never happened.
Roof age, shade, ownership, credit — all should be qualified before a rep gets on the phone. The agent runs the screen.
A survey booked while the homeowner is still on the phone happens. One booked two days later gets rescheduled, then cancelled. The agent books it on the first call.
The arithmetic
A residential solar installer running $15-30K/mo in Meta spend typically converts 18-25% of leads to a booked survey (most aged out in the first 5 minutes). A speed-to-lead agent contacting every lead in <60 seconds lifts lead-to-set to 40-55% and cuts cost-per-set in half. Same paid spend now feeds twice the booked surveys, at ~$1,200 per closed install commission, that's 6-figure incremental monthly revenue on a $1,997/mo plan.
Will it qualify roof condition + shading?
Yes — through a structured script that captures roof age, type, primary shade source, and ownership status.
Does it integrate with our CRM (HubSpot / Salesforce / Solo)?
Yes — all three plus Aurora, Energy Toolbase, and Sighten.
Can it handle Spanish-speaking leads?
Yes. The agent detects language and switches automatically, or you can configure separate Spanish-only agents.