For consultants and MSPs who want to add agents to an existing book without white-labelling the whole delivery. Published wholesale pricing, no volume commitment, no territory exclusivity, and support that goes directly to the customer with you copied rather than through you.
Reselling keeps our name on the delivery, which means the customer talks to us directly for support and you stay out of the technical loop. White-label puts your brand on everything and puts your team on tier-one support. Reselling is less work and lower margin; that trade is the whole difference.
Do not sell into businesses below the volume threshold, do not promise integrations that have not been scoped, and pass along what the customer actually said rather than a cleaned-up version. Bad-fit customers churn, and a churned customer costs you the commission and us the build slot.