CORNERSTONE PLAYBOOK

An agent that handles your top 12 objections — the same way your best closer does.

Outbound + live-call agent layer that handles the 12 most common objections in your sales process — trained on your actual closed-won and lost calls. Most reps lose deals at the same 12 objections. We mine your call recordings, extract every winning rebuttal, and train an agent that can run sequences, assist live calls, or handle the rebuttal…

The problem, precisely

Every sales team has a long tail of objections they can't solve in their head: 'send me a deck and I'll think about it,' 'we're already using a competitor,' 'we don't have budget this quarter,' 'we need to loop in our IT team,' 'just send pricing,' 'now isn't a good time, follow up in Q3.' Most reps respond to these on instinct. Top reps have a learned playbook of 15–25 winning rebuttals that they've internalized over years. The rebuttals exist, somewhere — in old call recordings, in Slack threads, in a stale Notion doc someone wrote two SDR-leads ago. The problem is they're not portable, not consistent, and not reachable mid-call. New reps take 6–12 months to learn them.

How we build it

Build phase one: we pull your last 12 months of call recordings (Gong, Chorus, Fathom, Fireflies, Otter — or raw Zoom recordings via Modal-hosted Whisper). We run them through a tagging pipeline that classifies each segment as 'objection raised' and identifies which of the canonical 12 objections it falls under. We then mine the calls that closed and extract the rebuttal patterns the winning reps actually used — not the ones written down in the playbook, but the ones that worked. This becomes the training corpus.

What you get

B2B Series-B case: stalled-pipeline recovery rate went from 9% to 31%, recovering $187K of formerly-dead pipeline in Q1.

A worked example

A Series-B vertical SaaS recovered $187K of stalled Q1 pipeline by running the autonomous follow-up sequencer on opps that had gone dark after the demo. The rebuttal library was mined from their top 2 closers' calls from the prior year.

Cost and timeline

Starts at $6,500 build. Ongoing: $1,997/mo Operators tier · per-seat $25/mo live-call assistant add-on. Ships in 21 days. Delivered as Sales Objection Handling Software, available across United States, Canada, UK, EU.

Does this need access to my call recordings?

Yes for training. We process them via Modal-hosted Whisper for transcription and Claude for the tagging. We do not retain recordings — once transcripts are extracted and tagged, the audio is deleted. We can also work from existing transcripts if you've already done STT (Gong, Chorus, Fathom all export).

What if my reps refuse to use a 'big-brother' live-call tool?

The live-call assistant is opt-in per-rep. Most teams roll it out to one volunteer rep first, show the close-rate delta over 60 days, then let the rest of the team adopt voluntarily. We have not seen forced rollouts work.

How is this different from Gong's coaching features?

Gong tells you, after the call, what could have been said better. Ours tells you, during the call, what to say — using the rebuttal library mined from your own winning calls. We complement Gong, not replace it. Many of our customers use both.